Who we work with

Right Tactic works with small to mid-sized health and wellness practices that want a more consistent and predictable way to attract new patients.

From dental and orthodontic practices to specialist clinics, med spas, and wellness providers, we help businesses that rely on appointments, patient trust, and consistent growth. Our model is built around lead generation, visibility, and conversion not just marketing activity for the sake of staying active online.

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We combine strategy, content, advertising, search visibility, and digital systems to help practices attract the right audience and turn interest into real patient opportunities.

Our approach works because growth is directly tied to being found, building trust quickly, and creating a more predictable path from online attention to booked appointments.

Why Right Tactic?

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Our Philosophy

Right Tactic exists to help health and wellness practices build a more predictable growth path beyond having to rely only on word-of-mouth and inconsistent referrals. We believe marketing should do more than make a business look active—it should create visibility, build trust, and generate real patient opportunities. That is especially true for appointment-based practices, where growth depends on a steady flow of the right patients.

Our philosophy is to bring strategy, creativity, and performance together in a way that helps practices move from inconsistent referrals and guesswork to a clearer, more dependable growth system.

Why practices choose RightTactic over other agencies

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What makes Right Tactic different is simple: we focus on growth, not just activity.

We help health and wellness practices build marketing systems that do more than make them look visible online. Our approach is designed to attract the right patients, build trust, and create a more predictable flow of new opportunities.

Because we work with appointment-based practices, we understand that marketing has to support real business outcomes. That means connecting strategy, content, advertising, search visibility, and conversion into a system that helps turn attention into appointments. And just as importantly, we do it with the kind of clarity, responsiveness, and consistency that makes us a reliable partner—not just another vendor.

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Team

The Right Tactic Team - Digital Marketing and Patient Acquisition for Dentists and Medical Practices
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Jairo Vinasco leads strategy, positioning, and growth direction at Right Tactic, helping health and wellness practices build marketing systems that generate a more predictable flow of new patients.

Jairo Vinasco

CEO

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Valentina leads the visual direction of client projects, ensuring creative consistency, strong brand presentation, and thoughtful design across every piece. She develops and oversees concepts that help brands connect with the right audience.

Valentina Gómez

Creative Director

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Mariana coordinates projects from start to finish, keeping timelines, team organization, and deliverables aligned with client goals.

She serves as a key bridge between clients and the creative team, helping ensure smooth execution and clear communication. 

Mariana Méndez

Project Manager

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Esteban leads the strategy, execution, and optimization of digital advertising campaigns, with a focus on performance and return on investment. He works to ensure paid media efforts support measurable growth and stronger results.

Esteban Barrientos

Paid Media Director

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Luciana manages brand presence across digital platforms, helping create content and strengthen the relationship between each brand and its audience. Her focus is on building engagement, consistency, and brand connection online.

Luciana Méndez

Community Manager

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Ready to attract more of the right patients consistently?

Let’s build your growth strategy