Digital Advertising and Video Marketing for Orthodontist
Irvine, California
Chara Orthodontics
Orthodontics
Client
Dr. Efrain Chara
Orthodontist
Challenge
Dr. Efrain Chara serves patients across more than 20 partner dental practices throughout Southern California. While that gave him access to a broad network of clinics, his patient flow depended heavily on referrals from each general dentistry office. That meant he had reach, but not enough control over new patient acquisition.
In a highly competitive market like Southern California—where there are thousands of dental offices and nearly half also offer orthodontic services—Dr. Chara needed a way to generate his own inbound demand and create a more balanced flow of new patients across the locations he serves.
Strategy
Right Tactic began with market research to identify the competitive opportunity, define the right audience, and understand the main needs and motivations of prospective orthodontic patients. From there, we developed a lead generation strategy built around:
The campaign used a video education series to help prospective patients understand their orthodontic options, while guiding them toward clear next steps through highly targeted paid social campaigns.
Market and audience research
Educational video content
Meta ad campaigns with strong calls to action
Geographic targeting across So. California
Results
In just 2 months, Right Tactic helped Chara Orthodontics create a more predictable flow of inbound patients across the different locations where Dr. Chara practices.
20
new patients per month
More balanced patient distribution across multiple Southern California locations
Greater control over patient acquisition through Dr. Chara’s own marketing system
Proof of Value
This growth represented more than just an increase in patient volume. By building an independent patient generation system, Right Tactic helped Dr. Chara reduce reliance on partner referrals and create a higher-margin path to growth across his multi-location practice model.
