Physician Lead Gen and Content Marketing Strategy
Bloomington, Indiana
Vibrant Life
Hormone Replacement Therapy
Client
Dr. Clark Brittain
Gynecology Specialist
Challenge
Dr. Clark Brittain made the strategic decision to retire from the broader range of gynecology services and focus exclusively on hormone replacement therapy. Because that transition naturally reduced the overall patient base, Vibrant Life needed a marketing strategy that could generate a steady flow of qualified new hormone therapy patients.
Strategy
Right Tactic developed a lead generation strategy centered on video-based patient education. The content focused on the symptoms and effects of hormone decrease, helping potential patients better understand their condition and the treatment options available.
Educational video content
Audience segmentation based on likely symptoms and interests
A lead generation funnel designed to attract more informed prospective patients
A reputation management strategy to increase the number of patient reviews and strengthen trust online
Results
By combining educational marketing with lead generation and reputation growth, Right Tactic helped Vibrant Life create sustained growth in a highly specialized service area.
50% increase in new patients every month
Growth strong enough to require hiring additional staff
A more consistent pipeline of prospective hormone replacement therapy patients
A more consistent pipeline of prospective hormone replacement therapy patients
Proof of Value
This strategy did more than increase visibility. It helped position Vibrant Life as a trusted provider in hormone replacement therapy, attracted more educated and relevant prospects, and supported practice growth during a major service transition.
